Week 10 EOC: What are the benefits vs the features

For this week’s EOC, we would talked about the benefits vs the feature of the product I am presenting which be for a new snack for Phileas Fogg Snack. The benefits of this snack would be that it is healthy because of "it’s low in calories, it’s gluten free, high in vitamin and contains nearly 50% of the recommended daily allowance for folic acid and 36% of your recommended daily allowance of vitamin B3 per serving". It also has a "high sodium content which can replace salts lost through drinking alcohol" which can be really a benefit. The yeast extract found in the snack which It has a "benfotiamine, which has been found to have a beneficial effect on heart function". It is also high in “B vitamins you can ditch those expensive supplements, if you’re prepared to eat it on a regular basis”. The snack has B vitamins which “are essential for good liver and kidney function, and they help protect the nervous system”. This snack is also good for everyone not just for vegetarian consumers which can be a feature. Brewer’s yeast is made from a monocellular fungus known as Saccharomyces cerevisiae, which is used in the manufacture of beer. The only thing if the consumer is allergic to seafood then it might cause reaction but with its benefits it is very healthy for everyone who has it. Once it the product itself is in demand we can start having it available to consumers to purchase at the supermarkets at a good fair price to compete with other snack companies. It would have a nice packaging design and at the back of the packaging it has an adventure story of Phileas Fogg traveling to Australia and how he did come across to creating this wonderful snack to share with everyone.

Week 9 EOC: Food Adventures

Phileas Fogg travel around the world by boat, he set foot that looks like the outback part of Australia. You cannot see any roads that lead to a city so he walk along to get our bearings. As he walk to find our way to the city, he stumbled upon that looks like a bar in the middle of the outback. It looks shabby but looks like there is light coming from inside so that means they have electricity in the middle of nowhere. So he went inside to find a couple of people with a mix of color at the tables. They have a nice music going on, someone playing the piano and singing as well.  So Phileas Fogg went at the bar to say Hi to the bartender that has grim look to his face but when he started talking to him, he was actually nice person. So he asked the bartender what kind of food they have so the bartender mention couple of items on the menu but he handed Phileas Fogg a menu as well. They have nice variety of food on the menu like Crocodile, Kangaroo, Australian meat pie, Witchetty Grubs, Hamburger with beet root, Seafood mixed with vegetable Pizza, Toast with vegemite or marmite and many more. So he decided to go with seafood mixed with vegetable pizza cause his stomach might not agree with the other stuff on the menu yet. So he ordered a seafood mixed with vegetable pizza but he do feel that someone was staring at his back because he was an outsider. When the food arrived someone sit next to him at the bar, he ordered the toast with something “mite”. So actually he tried to talk to the guy next to me but he only answers what I asked then make a grunt sound. So Phileas Fogg started eating the pizza while the guy’s toast arrives, he thinks that he irritated him when they had a small conversation then the guy got pissed and stand up then takes a stance to land a punch on him so Phileas Fogg got up and tried to avoid the punch. So he avoided the punch and the guy grab the plate with the toast but Phileas Fogg kicked him to make him fall down and hit the chair with his head then he lost consciousness after the toast went flying then landed on his pizza. The toast has not been touched so Phileas Fogg went back to his seat to try the toast with the pizza it has a nice salty taste to it that is when he got the idea for this snack and so you can experience the taste of this wonderful snack.     

Week 9 EOC: Three great mission statements

For this week's EOC would be picking three great mission statements from my classmates. I like the mission statement provided by DeNarrow from his mission statement "Our business aims to please the customers by creating social channels for our customers. The brands that we off will keep our customers entertained and connected". It is not all about making money for its mission statement it is the connection like DeNarrow's mission statement stated making customers feel entertained and connected that would lead them to share it to others socially. Next mission statement that I picked would be Tiffany, "Our mission statement is to provide our customers with amazing quality tortilla chips that have been originally from Spain". Getting specific with the brand that they provide to customers that they have 100% faith in their product. The last mission statement that I picked would be from Demaja, "Our company's mission is to give anyone the ability to get a taste of delicacies from anywhere in the world. These snacks give some a taste of home while others a taste of wanting to travel. These snacks are meant to bring people closer whether it is intimately or socially". I think it is an awesome mission statement that would give them the ability to taste something from anywhere in the world. That is also to bring people closer to each other that would lead to having them share it with others.

Implementation Evaluation Control

If the product is been implemented it would go locally first within the Las Vegas Strip Area and Local Bar joints which the snack can be offered with the drink of choice of X number of customers the pricing for the product would “use a price skimming strategy by setting a high initial price and then reducing price later”. (Ch. 9 pp 285-286) 

The snack can be in a smaller portion can be consider an appetizer would be at least 4 pieces of the Seafood Pizza snack with yeast extract to give it a salty and unique taste and “setting a low price for a new product in order to attract a large number of buyers and a large market share”. (Ch. 9 pp 285-286) 

Once we manage to get the consumers to share the stories to everyone through word of mouth and social media. We can start introducing it to consumers that it would go into supermarkets that has a nice packaging design which you cannot missed in aisle.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Price

Phileas Fogg pricing for its product which can be competitive with other snack companies “rather than offering high quality at a high price, or lesser quality at very low prices” (Ch. 3 pp 71-80) but to offer the best quality for the good price a consumer can afford and enjoy. And with “today’s squeezed consumers are seeking greater value—just the right combination of good quality and service at a fair price. (Ch. 3 pp 71-80)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Distribution

Phileas Fogg idea of distribution is to have the product for consumers to have in a bar setting or nightclub that would help them drink more once “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. (Ch. 1 pp 6-8) It is with the company itself to do various “activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities”. (Ch. 1 pp 6-8) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Promotion

Phileas Fogg to better promote its product “it may spend hundreds of millions of dollars for advertising, sales promotion, and other marketing efforts in the first year”. (Ch. 8 pp 235-243) to reduce the cost at the first stage it would be available at the desire first target market of the company. As the company introduce the product “some enter the decline stage and are then cycled back into the growth stage through strong promotion or re-positioning”. (Ch. 8 pp 257-264) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.