Week 9 EOC: Food Adventures

Phileas Fogg travel around the world by boat, he set foot that looks like the outback part of Australia. You cannot see any roads that lead to a city so he walk along to get our bearings. As he walk to find our way to the city, he stumbled upon that looks like a bar in the middle of the outback. It looks shabby but looks like there is light coming from inside so that means they have electricity in the middle of nowhere. So he went inside to find a couple of people with a mix of color at the tables. They have a nice music going on, someone playing the piano and singing as well.  So Phileas Fogg went at the bar to say Hi to the bartender that has grim look to his face but when he started talking to him, he was actually nice person. So he asked the bartender what kind of food they have so the bartender mention couple of items on the menu but he handed Phileas Fogg a menu as well. They have nice variety of food on the menu like Crocodile, Kangaroo, Australian meat pie, Witchetty Grubs, Hamburger with beet root, Seafood mixed with vegetable Pizza, Toast with vegemite or marmite and many more. So he decided to go with seafood mixed with vegetable pizza cause his stomach might not agree with the other stuff on the menu yet. So he ordered a seafood mixed with vegetable pizza but he do feel that someone was staring at his back because he was an outsider. When the food arrived someone sit next to him at the bar, he ordered the toast with something “mite”. So actually he tried to talk to the guy next to me but he only answers what I asked then make a grunt sound. So Phileas Fogg started eating the pizza while the guy’s toast arrives, he thinks that he irritated him when they had a small conversation then the guy got pissed and stand up then takes a stance to land a punch on him so Phileas Fogg got up and tried to avoid the punch. So he avoided the punch and the guy grab the plate with the toast but Phileas Fogg kicked him to make him fall down and hit the chair with his head then he lost consciousness after the toast went flying then landed on his pizza. The toast has not been touched so Phileas Fogg went back to his seat to try the toast with the pizza it has a nice salty taste to it that is when he got the idea for this snack and so you can experience the taste of this wonderful snack.     

Implementation Evaluation Control

If the product is been implemented it would go locally first within the Las Vegas Strip Area and Local Bar joints which the snack can be offered with the drink of choice of X number of customers the pricing for the product would “use a price skimming strategy by setting a high initial price and then reducing price later”. (Ch. 9 pp 285-286) 

The snack can be in a smaller portion can be consider an appetizer would be at least 4 pieces of the Seafood Pizza snack with yeast extract to give it a salty and unique taste and “setting a low price for a new product in order to attract a large number of buyers and a large market share”. (Ch. 9 pp 285-286) 

Once we manage to get the consumers to share the stories to everyone through word of mouth and social media. We can start introducing it to consumers that it would go into supermarkets that has a nice packaging design which you cannot missed in aisle.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Price

Phileas Fogg pricing for its product which can be competitive with other snack companies “rather than offering high quality at a high price, or lesser quality at very low prices” (Ch. 3 pp 71-80) but to offer the best quality for the good price a consumer can afford and enjoy. And with “today’s squeezed consumers are seeking greater value—just the right combination of good quality and service at a fair price. (Ch. 3 pp 71-80)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Distribution

Phileas Fogg idea of distribution is to have the product for consumers to have in a bar setting or nightclub that would help them drink more once “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. (Ch. 1 pp 6-8) It is with the company itself to do various “activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities”. (Ch. 1 pp 6-8) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Promotion

Phileas Fogg to better promote its product “it may spend hundreds of millions of dollars for advertising, sales promotion, and other marketing efforts in the first year”. (Ch. 8 pp 235-243) to reduce the cost at the first stage it would be available at the desire first target market of the company. As the company introduce the product “some enter the decline stage and are then cycled back into the growth stage through strong promotion or re-positioning”. (Ch. 8 pp 257-264) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Product

Phileas Fogg products has a unique way of approaching the consumers with its Adventure and Unique Taste would "satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company". (Ch. 5 pp 151-154) 

That is why the product should go with our target market of choice by having it in bars, nightclubs & etc. first before we move to the next target market to ensure "If the product falls short of expectations, the consumer is disappointed; if it meets expectations, the consumer is satisfied; if it exceeds expectations, the consumer is delighted". (Ch. 5 pp 151-154)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Target Market Strategy

The main target market for the company would be local bars, nightclubs and theatres for each state in the US because of the snack that would be “the best strategy also depends on the degree of product variability”. (Ch.6 pp 186-193) The second target market would be supermarkets who have sustained the growth of the snacks industry. 

The Phileas Fogg snacks would be a unique experience with an adventure story for each snack to the demographic which is a “smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably”. (Ch.6 pp 186-193) The demographic profile of the market would cater to all-aged generations of customers which need to be a competitive advantage with the rest of the players in the market today. For consumers to experience the adventure and the taste of world through our snacks be available to anyone.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

SWOT Analysis

The following "SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" (Ch.2 pp 54-58) facing Phileas Fogg. Phileas Fogg “should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats". (Ch.2 pp 54-58) We are going to break it down to strengths, weaknesses, opportunities and threats with the company to better understanding which it stands.

Strengths

· To exceed other competitors offerings in quality, presentation, and price.

·   Strong relationships with each vendors that offer fast/frequent delivery schedules.

·   It is a salty snack so it helps X number of customers to drink more which can help other businesses that have our product.

Weaknesses

·    A large marketing budget to develop brand awareness in the US.

·    The struggle despite of the success in the market continually appears due to the increasing competition in the market by other companies.

Opportunities

·    Growing market in US with a significant percentage of the target market still not aware that Phileas Fogg product exists.

·    Increasing sales opportunities in our adventurous snack products.

Threats

·    Other snack products brand found in other markets.

·    A slump in the economy reducing customer's disposable income spent on snacks.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Objectives

The objective and research for this company would be to gather information which can help introduced the snacks to the X number of people and it is not to make money but to have them enjoy the adventure stories of Phileas Fogg through the products. Fall in love with the products of each story how the snacks came to be which Phileas Fogg wants to share with everyone the taste of world for each snacks "once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management". (Ch.4 pp.106-120) 

We want X number of people to share the experience to everyone by word of mouth then we want them to share it using social media. We intend to focus on various places around the USA would be our snack to be placed in the bars, nightclubs and etc. for X number of people who will enjoy this as a bar snack because of its salty taste would go with a drink which "defining the problem and research objectives is often the hardest step in the research process". (Ch.4 pp.106-120) 

Throughout the year we would encourage our brand to be enjoy by X number of people to expand it to theater's with continued interest through ad campaigns and promotions. In a year, we should have most of the snacks around the USA then expand it to other countries and with the research if it is in demand we can actually have it offered in the stores that can be bought by people to bring it with them at home to go with their drinks. A snack full of adventures awaits the X number of people once it expanded to other countries and the whole world.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Business Mission Statement

Business mission statement is to deliver quality product to everyone by experiencing a taste of the world, we "focus on customers and the customer experience the company seeks to create". (Ch. 2 pp 39-42) As its mission by reaching out to everyone to create "delighted customers remain loyal and talk favorably to others about the company and its products". (Ch. 6 pp 193-202)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Week 7 EOC: The Pitch

For this week’s EOC: The Pitch will be to recreate a Phileas Fogg Snack that would be great with drinking in a bar to bring a new taste sensation for the company to bring out an exotic flavor from around the world. My pick would be something that represents a flavor from Australia that would be something similar to Vegemite or Marmite. I was thinking to create a pizza using thin pizza crust that would go with the yeast extract paste then with a cheese and vegetables for the toppings. I would go for small portion that would go on a  small plate that can be part of the appetizer for people that can order that would go with any drinks they have. As for the packaging if it would go in stores it would be a little bit similar to a frozen pizza it is a square packaging that would go in freezer. A picture of the pizza at the front of the packaging which is already done when it is baked and the original logo of Phileas Fogg itself with the company name would be seen in the front. The nutritional facts would go to the back with a crazy letter story of what detailing adventure happen that stumble in Australia to create this kind of pizza. The package design it still in process but I wanted to have a very nice packaging even if it is opened it is ready for the pizza to be baked there is nothing else to do but wait for it to be baked and enjoy this awesome snack when it is done. The price point for this snack would be a range of $10 - $20 would be a high end for this awesome snack that could go to stores like Whole Foods or Trader Joe’s.