BCG - Growth-Share Matrix
Image Source: Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition.
Pearson Learning Solutions, 2010. VitalBook file p.44.
According to CNN, Video games are not just for nerds but it
has a wide target of consumers it is based which devices to use it for. This
year we have a lot of devices to use for playing video games like Sony PlayStation,
Microsoft Xbox, Nintendo, Mobile
Devices, Tablets, PC, Media Stream Devices, and many more.
Nintendo would be consider “dog” for the BCG-Growth Share
Matrix with a low market share and low market growth rate. According to the
Wall Street Journal, Nintendo is planning to attract more customers by
launching video games through mobile platform due to fact that more people has
smartphones and intend to play games also. PC is also consider to be a “dog”
but it mostly target online gaming geeks which games like Final Fantasy, World
of Warcraft to attract them. But we see that most of the people who also likes
to stream video games play in a PC but you need to have a serious upgraded PC
to play the best games online.
Sony PlayStation and Microsoft Xbox are both consider “cash
cow” due to the fact both consoles been big with consumers. According to CNN,
Sony is also prepared to broaden play to
experience available to all points in the gamer’s life. Microsoft is hopes to “transform the Xbox from a
gaming device into an entertainment center for the entire family”.
Mobile devices is consider
“star” for the BCG-Growth Share Matrix with a high market share and high market
growth rate. According to Time Magazine, it has been popular choice for
consumers now a days especially Apple IPhone, Androids, Samsung and many more.
Media devices Apple TV or
Roku been releasing video games on top of the video streaming content. This
devices might be consider a “?” due to the fact that it is still expanding but
according to the Time Magazine it is not a console killer.
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