Week 5 EOC: Social Networks and Job Hunting

For this week’s EOC we will look more into social networks and job hunting. When looking for a job most companies today expect people to have social networks like linkedin, facebook, and etc but they also use the power of social media to recruit people to be ambassador for the company.

It is not your traditional way that you have to go to the office of the company to apply personally handing out application form and expect to get an interview that day or look forward for a call. But, some companies still do that try to hand in resume/application form on the spot especially fast food companies. One way before to look for a job would be job posting through a job board, newspaper or job fairs. Computers & Web have advance that can help us more efficiently to look for a job that matches our skills and requirement for that position. One example that VMware a cloud computing company that relies with LinkedIn for recruiting people for the job. “While VMware still relies on LinkedIn to recruit higher-level executive talent, Mr. Staney said that Facebook users tend to spend more time on the service and are easier to reach than LinkedIn users”.

Companies use social media also to recruit ambassadors to represent the company. “Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media”. From the group that apply to be ambassador only a few people are selected to be ambassador for the company. They are using “peer-to-peer communication” to attract more people to a product or the company itself. This generation social media is very powerful for any use for networking to connect with people. 

Cite:

Light, Joe. "Recruiters Troll Facebook for Candidates They Like." WSJ. N.p., 8 Aug. 2011. Web. 06 Nov. 2015.

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 2010. VitalBook file.  Web. 06 Nov. 2015.