webgseed's Marketing Blog: October 2015

Friday, October 30, 2015

Week 4 EOC: New Original App

For today’s EOC Week I will be introducing my original app which the user can design, CSS style and code to make web pages that is for mobile devices can be save through the app then can be sent to the user’s email. This app sets up a HTML document then It already provides the basic html codes like <html>, <head>, </head>, <body>, </body> & </html>.

There will be a swipe feature which can switch to design mode, live mode to code mode or style mode vice-versa. This app can be used by anyone especially a beginner it does have a mode if the user needs help it popups up a co-hinting suggestion what to put next helps you code. First the design mode has amazing features that optional icons like snippets where you click on it gives options for the user to pick which they want to add on the page and can edit if they want to resize or add text, etc. Second the live mode feature can see already what you did on your document it produce a live how it would look and feel if viewed in a mobile device. Third the code mode which you can edit yourself if you know HTML 5 later on users can add JavaScript library to your web page. Last the style mode would be the CSS integrated to the HTML document that you are working on which you can fully customize any CSS effects to the document.

We will add feedback option to directly contact us if any suggestions that needed to be added the app for the next update as the app progress it would help the users in the long run for the support which that app can deliver the quality of service and would be later available to other devices that they can sync transfer to other devices code it to be responsive on other devices.

Friday, October 23, 2015

Week 3 EOC: My Demographics

I am consider a Millennial because I was born in 1988. I am one of the “83 million children of the baby boomers, born between 1977 and 2000”. I agree to this quote about “one thing that all of the Millennials have in common is their utter fluency and comfort with digital technology and they don’t just embrace technology, it’s a way of life”. As one of the Millennials, we were the “first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks”.

I live in Las Vegas recent study shows that it is really hard to attract the Millennials to the casino’s. It is not about the slot machines any more but the hotels provided like spa, restaurants, shows and many more attracts them to go visit Las Vegas. I never really into slot machines before but now a days more slot machines comes out using television series, movies and more. I heard that the recent G2E convention they wanted to corporate skills, the more skilled player you are in the game it gives better rewards that would try to attract Millennials to Las Vegas.

According to a recent study, they found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. I do agree that I am always in the web using my laptop to check what is going on around the world and using social networking sites to get the information as well. It is the accessibility of the internet now to connect with everyone not like before to contact someone far away you need to send a letter to the post office and wait for them to receive your mail so you can contact them a lot has been change since then.

Cite:

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 2010. VitalBook file. p. 73-74.

Week 3 EOC: Making Money for Good

(RED)

Today is all about a company making money for a good cause one of them is (RED) company. It was founded by Bono and Bobby Shriver in 2006. It is actually to get business and people involved through selling (RED) products to fight against AIDS. 100% of the money goes to work on the ground every time someone purchases a (RED) product like from Coca-Cola, Apple, Starbucks and many more.

According to the (RED) website, the fight to end AIDS in Africa where 2/3 of the world’s estimated 35 million people with HIV/AIDS live. So (RED) work with the world’s most iconic brands and organizations to develop (RED)-branded products and services that when purchased, trigger corporate giving to the Global Fund. “The Global Fund, the recipient of funds, is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics”. They used the color red because it is a color of emergency and every day someone dies.“(RED) was created to help provide a sustainable flow of money from the private sector to fight AIDS”.

“Wolff Olins helped to take (RED) from an idea on a napkin to a tangible, visceral vision that was game-changing for our partners.”

- Bobby Shriver, founder (RED)

Everyone at the end can help save someone’s life because the variety of products to choose from. In fact because of the this company and the global funds 15 years ago over 1,400 babies are born with HIV everyday now it is 600 but if everyone participate and donate they can cut it to 0. According to (RED), they can’t accomplish this alone. “It will take all of us to get there –governments, health organizations, companies, and you. When you DO THE (RED) THING, a (RED) partner will give up some of its profits to fight AIDS”.

Cite:

(RED). Web 23 Oct. 2015. <http://www.red.org/en/>

Friday, October 16, 2015

Week 2 EOC: Boston Consulting Group - Video Games

BCG - Growth-Share Matrix

Image Source: Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition.

Pearson Learning Solutions, 2010. VitalBook file p.44.

According to CNN, Video games are not just for nerds but it has a wide target of consumers it is based which devices to use it for. This year we have a lot of devices to use for playing video games like Sony PlayStation, Microsoft Xbox, Nintendo, Mobile Devices, Tablets, PC, Media Stream Devices, and many more.

Nintendo would be consider “dog” for the BCG-Growth Share Matrix with a low market share and low market growth rate. According to the Wall Street Journal, Nintendo is planning to attract more customers by launching video games through mobile platform due to fact that more people has smartphones and intend to play games also. PC is also consider to be a “dog” but it mostly target online gaming geeks which games like Final Fantasy, World of Warcraft to attract them. But we see that most of the people who also likes to stream video games play in a PC but you need to have a serious upgraded PC to play the best games online.

Sony PlayStation and Microsoft Xbox are both consider “cash cow” due to the fact both consoles been big with consumers. According to CNN, Sony is also prepared to broaden play to experience available to all points in the gamer’s life. Microsoft is hopes to “transform the Xbox from a gaming device into an entertainment center for the entire family”.

Mobile devices is consider “star” for the BCG-Growth Share Matrix with a high market share and high market growth rate. According to Time Magazine, it has been popular choice for consumers now a days especially Apple IPhone, Androids, Samsung and many more.

Media devices Apple TV or Roku been releasing video games on top of the video streaming content. This devices might be consider a “?” due to the fact that it is still expanding but according to the Time Magazine it is not a console killer.

Cite:

http://time.com/4028457/apple-iphone-gaming/

http://www.wsj.com/articles/nintendo-pursues-next-level-with-mobile-gaming-1445602828

http://money.cnn.com/2015/10/16/investing/electronic-arts-activision-video-games/index.html

http://time.com/4026902/apple-tv-video-games/

Saturday, October 10, 2015

Week1 EOC: Great Customer Experience

"Even a slight drop from complete satisfaction can create an enormous drop in loyalty."

Marketing: An Introduction, 10 Edition (p.21)

I agree with this line in the book cause we use to buy cake in another store but ever since we got a great customer service from another bakery called "Freed's Bakery". It is when we found out that they make no sugar added cakes with stevia/splenda. We place an order for my grandfather's 80th birthday and set the date for pick-up. When we arrived at the store they accidentally only made a round cake NSA that is for 15-20 people but we ordered for 30+ people rectangle size cake. So they actually listen to us, using emphatic words then they apologize that they will make another one. We had to wait for an hour for the corrected cake size and even treat us for some either items that they have while we wait. So when the cake finished, they said that they are throwing in the round cake as well for free because of the inconvenience. So from that day we been ordering cake with Freed's Bakery plus we also told our friends and families because they also like the product plus the customer service.

Week 1 EOC: My Voice

As a web designer professional, It is a ability to create and produce web designs which later on can be seen on the world wide web. I like to produce a website that is user friendly, responsive web designs and search engine optimization. As a web designer meeting with the client to discuss project plan which can help with the process of creating their website. It is creating what the client needs to showcase their work, business or more to the web. Becoming a web designer it is all about planning, understanding and researching. I always wanted to know the audience as well who will visit the website will help designing the website for my client. I would always provide wireframes and comps will be included in the project plan that would help trying to vision the placement of the content to the client which I would need feedback from the client to proceed to the next step. The final project plan would include everything the client had changes from the wireframes and comps to create the final design. I would love to create websites to any clients that needs my help producing their website to see in world wide web.