Week 10 EOC: What are the benefits vs the features

For this week’s EOC, we would talked about the benefits vs the feature of the product I am presenting which be for a new snack for Phileas Fogg Snack. The benefits of this snack would be that it is healthy because of "it’s low in calories, it’s gluten free, high in vitamin and contains nearly 50% of the recommended daily allowance for folic acid and 36% of your recommended daily allowance of vitamin B3 per serving". It also has a "high sodium content which can replace salts lost through drinking alcohol" which can be really a benefit. The yeast extract found in the snack which It has a "benfotiamine, which has been found to have a beneficial effect on heart function". It is also high in “B vitamins you can ditch those expensive supplements, if you’re prepared to eat it on a regular basis”. The snack has B vitamins which “are essential for good liver and kidney function, and they help protect the nervous system”. This snack is also good for everyone not just for vegetarian consumers which can be a feature. Brewer’s yeast is made from a monocellular fungus known as Saccharomyces cerevisiae, which is used in the manufacture of beer. The only thing if the consumer is allergic to seafood then it might cause reaction but with its benefits it is very healthy for everyone who has it. Once it the product itself is in demand we can start having it available to consumers to purchase at the supermarkets at a good fair price to compete with other snack companies. It would have a nice packaging design and at the back of the packaging it has an adventure story of Phileas Fogg traveling to Australia and how he did come across to creating this wonderful snack to share with everyone.

Week 9 EOC: Food Adventures

Phileas Fogg travel around the world by boat, he set foot that looks like the outback part of Australia. You cannot see any roads that lead to a city so he walk along to get our bearings. As he walk to find our way to the city, he stumbled upon that looks like a bar in the middle of the outback. It looks shabby but looks like there is light coming from inside so that means they have electricity in the middle of nowhere. So he went inside to find a couple of people with a mix of color at the tables. They have a nice music going on, someone playing the piano and singing as well.  So Phileas Fogg went at the bar to say Hi to the bartender that has grim look to his face but when he started talking to him, he was actually nice person. So he asked the bartender what kind of food they have so the bartender mention couple of items on the menu but he handed Phileas Fogg a menu as well. They have nice variety of food on the menu like Crocodile, Kangaroo, Australian meat pie, Witchetty Grubs, Hamburger with beet root, Seafood mixed with vegetable Pizza, Toast with vegemite or marmite and many more. So he decided to go with seafood mixed with vegetable pizza cause his stomach might not agree with the other stuff on the menu yet. So he ordered a seafood mixed with vegetable pizza but he do feel that someone was staring at his back because he was an outsider. When the food arrived someone sit next to him at the bar, he ordered the toast with something “mite”. So actually he tried to talk to the guy next to me but he only answers what I asked then make a grunt sound. So Phileas Fogg started eating the pizza while the guy’s toast arrives, he thinks that he irritated him when they had a small conversation then the guy got pissed and stand up then takes a stance to land a punch on him so Phileas Fogg got up and tried to avoid the punch. So he avoided the punch and the guy grab the plate with the toast but Phileas Fogg kicked him to make him fall down and hit the chair with his head then he lost consciousness after the toast went flying then landed on his pizza. The toast has not been touched so Phileas Fogg went back to his seat to try the toast with the pizza it has a nice salty taste to it that is when he got the idea for this snack and so you can experience the taste of this wonderful snack.     

Week 9 EOC: Three great mission statements

For this week's EOC would be picking three great mission statements from my classmates. I like the mission statement provided by DeNarrow from his mission statement "Our business aims to please the customers by creating social channels for our customers. The brands that we off will keep our customers entertained and connected". It is not all about making money for its mission statement it is the connection like DeNarrow's mission statement stated making customers feel entertained and connected that would lead them to share it to others socially. Next mission statement that I picked would be Tiffany, "Our mission statement is to provide our customers with amazing quality tortilla chips that have been originally from Spain". Getting specific with the brand that they provide to customers that they have 100% faith in their product. The last mission statement that I picked would be from Demaja, "Our company's mission is to give anyone the ability to get a taste of delicacies from anywhere in the world. These snacks give some a taste of home while others a taste of wanting to travel. These snacks are meant to bring people closer whether it is intimately or socially". I think it is an awesome mission statement that would give them the ability to taste something from anywhere in the world. That is also to bring people closer to each other that would lead to having them share it with others.

Implementation Evaluation Control

If the product is been implemented it would go locally first within the Las Vegas Strip Area and Local Bar joints which the snack can be offered with the drink of choice of X number of customers the pricing for the product would “use a price skimming strategy by setting a high initial price and then reducing price later”. (Ch. 9 pp 285-286) 

The snack can be in a smaller portion can be consider an appetizer would be at least 4 pieces of the Seafood Pizza snack with yeast extract to give it a salty and unique taste and “setting a low price for a new product in order to attract a large number of buyers and a large market share”. (Ch. 9 pp 285-286) 

Once we manage to get the consumers to share the stories to everyone through word of mouth and social media. We can start introducing it to consumers that it would go into supermarkets that has a nice packaging design which you cannot missed in aisle.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Price

Phileas Fogg pricing for its product which can be competitive with other snack companies “rather than offering high quality at a high price, or lesser quality at very low prices” (Ch. 3 pp 71-80) but to offer the best quality for the good price a consumer can afford and enjoy. And with “today’s squeezed consumers are seeking greater value—just the right combination of good quality and service at a fair price. (Ch. 3 pp 71-80)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Distribution

Phileas Fogg idea of distribution is to have the product for consumers to have in a bar setting or nightclub that would help them drink more once “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. (Ch. 1 pp 6-8) It is with the company itself to do various “activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities”. (Ch. 1 pp 6-8) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Promotion

Phileas Fogg to better promote its product “it may spend hundreds of millions of dollars for advertising, sales promotion, and other marketing efforts in the first year”. (Ch. 8 pp 235-243) to reduce the cost at the first stage it would be available at the desire first target market of the company. As the company introduce the product “some enter the decline stage and are then cycled back into the growth stage through strong promotion or re-positioning”. (Ch. 8 pp 257-264) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Product

Phileas Fogg products has a unique way of approaching the consumers with its Adventure and Unique Taste would "satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company". (Ch. 5 pp 151-154) 

That is why the product should go with our target market of choice by having it in bars, nightclubs & etc. first before we move to the next target market to ensure "If the product falls short of expectations, the consumer is disappointed; if it meets expectations, the consumer is satisfied; if it exceeds expectations, the consumer is delighted". (Ch. 5 pp 151-154)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Target Market Strategy

The main target market for the company would be local bars, nightclubs and theatres for each state in the US because of the snack that would be “the best strategy also depends on the degree of product variability”. (Ch.6 pp 186-193) The second target market would be supermarkets who have sustained the growth of the snacks industry. 

The Phileas Fogg snacks would be a unique experience with an adventure story for each snack to the demographic which is a “smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably”. (Ch.6 pp 186-193) The demographic profile of the market would cater to all-aged generations of customers which need to be a competitive advantage with the rest of the players in the market today. For consumers to experience the adventure and the taste of world through our snacks be available to anyone.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

SWOT Analysis

The following "SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" (Ch.2 pp 54-58) facing Phileas Fogg. Phileas Fogg “should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats". (Ch.2 pp 54-58) We are going to break it down to strengths, weaknesses, opportunities and threats with the company to better understanding which it stands.

Strengths

· To exceed other competitors offerings in quality, presentation, and price.

·   Strong relationships with each vendors that offer fast/frequent delivery schedules.

·   It is a salty snack so it helps X number of customers to drink more which can help other businesses that have our product.

Weaknesses

·    A large marketing budget to develop brand awareness in the US.

·    The struggle despite of the success in the market continually appears due to the increasing competition in the market by other companies.

Opportunities

·    Growing market in US with a significant percentage of the target market still not aware that Phileas Fogg product exists.

·    Increasing sales opportunities in our adventurous snack products.

Threats

·    Other snack products brand found in other markets.

·    A slump in the economy reducing customer's disposable income spent on snacks.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Objectives

The objective and research for this company would be to gather information which can help introduced the snacks to the X number of people and it is not to make money but to have them enjoy the adventure stories of Phileas Fogg through the products. Fall in love with the products of each story how the snacks came to be which Phileas Fogg wants to share with everyone the taste of world for each snacks "once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management". (Ch.4 pp.106-120) 

We want X number of people to share the experience to everyone by word of mouth then we want them to share it using social media. We intend to focus on various places around the USA would be our snack to be placed in the bars, nightclubs and etc. for X number of people who will enjoy this as a bar snack because of its salty taste would go with a drink which "defining the problem and research objectives is often the hardest step in the research process". (Ch.4 pp.106-120) 

Throughout the year we would encourage our brand to be enjoy by X number of people to expand it to theater's with continued interest through ad campaigns and promotions. In a year, we should have most of the snacks around the USA then expand it to other countries and with the research if it is in demand we can actually have it offered in the stores that can be bought by people to bring it with them at home to go with their drinks. A snack full of adventures awaits the X number of people once it expanded to other countries and the whole world.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Business Mission Statement

Business mission statement is to deliver quality product to everyone by experiencing a taste of the world, we "focus on customers and the customer experience the company seeks to create". (Ch. 2 pp 39-42) As its mission by reaching out to everyone to create "delighted customers remain loyal and talk favorably to others about the company and its products". (Ch. 6 pp 193-202)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.

Week 7 EOC: The Pitch

For this week’s EOC: The Pitch will be to recreate a Phileas Fogg Snack that would be great with drinking in a bar to bring a new taste sensation for the company to bring out an exotic flavor from around the world. My pick would be something that represents a flavor from Australia that would be something similar to Vegemite or Marmite. I was thinking to create a pizza using thin pizza crust that would go with the yeast extract paste then with a cheese and vegetables for the toppings. I would go for small portion that would go on a  small plate that can be part of the appetizer for people that can order that would go with any drinks they have. As for the packaging if it would go in stores it would be a little bit similar to a frozen pizza it is a square packaging that would go in freezer. A picture of the pizza at the front of the packaging which is already done when it is baked and the original logo of Phileas Fogg itself with the company name would be seen in the front. The nutritional facts would go to the back with a crazy letter story of what detailing adventure happen that stumble in Australia to create this kind of pizza. The package design it still in process but I wanted to have a very nice packaging even if it is opened it is ready for the pizza to be baked there is nothing else to do but wait for it to be baked and enjoy this awesome snack when it is done. The price point for this snack would be a range of $10 - $20 would be a high end for this awesome snack that could go to stores like Whole Foods or Trader Joe’s.

Week 6 EOC: Me X 3

For this week’s EOC, I will be mentioning 3 consumer products that describe me. 

Source: http://www.upcitemdb.com/upc/713132364987

The first consumer product that would represent me would be my glasses are a Polo Ralph Lauren that was given by my cousin last year. I went to an optometrist to have my eyes check so I can have an eyeglass prescription then had my glasses match the prescription needed so I can use. I do not really where any sunglasses so my optometrist told me to get a transition to go with it that would help protect my eyes also for any sun glares. I really love the glasses when I got it 2 weeks ago and it is a bit bigger than my old ones but I really need to have eyeglasses it is a part of me. 

Source: http://i.ebayimg.com/00/s/ODcyWDEyMjk=/z/GmUAAOxykMpTG5lX/$_35.JPG

The second consumer product that would represent me would be V-Neck T-Shirts different colors. When I start buying one of the colors for t-shirts if I do like it, I try to collect as many color as they have given the time and money if I have extra. I do not throw my money really fast to collect all of it but I want is the quality of the shirt that could last me for months. I normally shop in outlet malls especially to branded names like Lacoste, Brooks Brothers, Express, Calvin Klein, Polo Ralph Lauren, Kenneth Cole & Etc.

Source: http://img.wonderhowto.com/img/46/78/63561507296553/0/connect-your-ps4-controller-your-android-device-for-easier-gameplay.1280x600.jpg

The last consumer product that would represent me would be electronic devices like Laptop, Cellphone, TV, Game Consoles and many more. Ever since I was kid I was already into game consoles started for Nintendo then move forward to PlayStation then to using computers. Back then games is not that high quality graphics compare today’s age. Most popular electronic devices would be apple products, I do have a IPhone 5 and a few ipods. They have smart watches but not that high tech for me to get one cause it is not stand alone you still need to have a current IPhone to sync with it for be able to use it. I do have a PlayStation 4 which I used to be using it for gaming now with school and work schedule, I mostly used it only for streaming like Amazon & Netflix. 

That concludes my EOC for this week hope you all enjoy reading my 3 consumer products that describes me.

Week 5 EOC: Social Networks and Job Hunting

For this week’s EOC we will look more into social networks and job hunting. When looking for a job most companies today expect people to have social networks like linkedin, facebook, and etc but they also use the power of social media to recruit people to be ambassador for the company.

It is not your traditional way that you have to go to the office of the company to apply personally handing out application form and expect to get an interview that day or look forward for a call. But, some companies still do that try to hand in resume/application form on the spot especially fast food companies. One way before to look for a job would be job posting through a job board, newspaper or job fairs. Computers & Web have advance that can help us more efficiently to look for a job that matches our skills and requirement for that position. One example that VMware a cloud computing company that relies with LinkedIn for recruiting people for the job. “While VMware still relies on LinkedIn to recruit higher-level executive talent, Mr. Staney said that Facebook users tend to spend more time on the service and are easier to reach than LinkedIn users”.

Companies use social media also to recruit ambassadors to represent the company. “Once selected, the ambassadors are trained with real brand knowledge to go along with their passion for the brand. The ambassadors then tap into friends, family, groups, and broader audiences through personal conversations, blogs, live events, and online social media”. From the group that apply to be ambassador only a few people are selected to be ambassador for the company. They are using “peer-to-peer communication” to attract more people to a product or the company itself. This generation social media is very powerful for any use for networking to connect with people. 

Cite:

Light, Joe. "Recruiters Troll Facebook for Candidates They Like." WSJ. N.p., 8 Aug. 2011. Web. 06 Nov. 2015.

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 2010. VitalBook file.  Web. 06 Nov. 2015.

Week 4 EOC: New Original App

For today’s EOC Week I will be introducing my original app which the user can design, CSS style and code to make web pages that is for mobile devices can be save through the app then can be sent to the user’s email. This app sets up a HTML document then It already provides the basic html codes like <html>, <head>, </head>, <body>, </body> & </html>. 

There will be a swipe feature which can switch to design mode, live mode to code mode or style mode vice-versa. This app can be used by anyone especially a beginner it does have a mode if the user needs help it popups up a co-hinting suggestion what to put next helps you code. First the design mode has amazing features that optional icons like snippets where you click on it gives options for the user to pick which they want to add on the page and can edit if they want to resize or add text, etc. Second the live mode feature can see already what you did on your document it produce a live how it would look and feel if viewed in a mobile device. Third the code mode which you can edit yourself if you know HTML 5 later on users can add JavaScript library to your web page.  Last the style mode would be the CSS integrated to the HTML document that you are working on which you can fully customize any CSS effects to the document. 

We will add feedback option to directly contact us if any suggestions that needed to be added the app for the next update as the app progress it would help the users in the long run for the support which that app can deliver the quality of service and would be later available to other devices that they can sync transfer to other devices code it to be responsive on other devices.

Week 3 EOC: My Demographics

I am consider a Millennial because I was born in 1988. I am one of the “83 million children of the baby boomers, born between 1977 and 2000”. I agree to this quote about “one thing that all of the Millennials have in common is their utter fluency and comfort with digital technology and they don’t just embrace technology, it’s a way of life”. As one of the Millennials, we were the “first generation to grow up in a world filled with computers, cellphones, satellite TV, iPods, and online social networks”.

I live in Las Vegas recent study shows that it is really hard to attract the Millennials to the casino’s. It is not about the slot machines any more but the hotels provided like spa, restaurants, shows and many more attracts them to go visit Las Vegas. I never really into slot machines before but now a days more slot machines comes out using television series, movies and more. I heard that the recent G2E convention they wanted to corporate skills, the more skilled player you are in the game it gives better rewards that would try to attract Millennials to Las Vegas.

According to a recent study, they found that 91 percent of Millennials are on the Web, making up 32 percent of all U.S. Internet users. According to another study, 77 percent of Millennials frequent social networking sites and 71 percent use instant messaging. I do agree that I am always in the web using my laptop to check what is going on around the world and using social networking sites to get the information as well. It is the accessibility of the internet now to connect with everyone not like before to contact someone far away you need to send a letter to the post office and wait for them to receive your mail so you can contact them a lot has been change since then.

Cite:

Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 2010. VitalBook file. p. 73-74.

Week 3 EOC: Making Money for Good

(RED)

Today is all about a company making money for a good cause one of them is (RED) company. It was founded by Bono and Bobby Shriver in 2006. It is actually to get business and people involved through selling (RED) products to fight against AIDS. 100% of the money goes to work on the ground every time someone purchases a (RED) product like from Coca-Cola, Apple, Starbucks and many more.

According to the (RED) website, the fight to end AIDS in Africa where 2/3 of the world’s estimated 35 million people with HIV/AIDS live. So (RED) work with the world’s most iconic brands and organizations to develop (RED)-branded products and services that when purchased, trigger corporate giving to the Global Fund. “The Global Fund, the recipient of funds, is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics”. They used the color red because it is a color of emergency and every day someone dies.“(RED) was created to help provide a sustainable flow of money from the private sector to fight AIDS”.

“Wolff Olins helped to take (RED) from an idea on a napkin to a tangible, visceral vision that was game-changing for our partners.”

-       Bobby Shriver, founder (RED)

Everyone at the end can help save someone’s life because the variety of products to choose from. In fact because of the this company and the global funds 15 years ago over 1,400 babies are born with HIV everyday now it is 600 but if everyone participate and donate they can cut it to 0. According to (RED), they can’t accomplish this alone. “It will take all of us to get there –governments, health organizations, companies, and you. When you DO THE (RED) THING, a (RED) partner will give up some of its profits to fight AIDS”.

Cite:

(RED). Web 23 Oct. 2015. <http://www.red.org/en/>

Week 2 EOC: Boston Consulting Group - Video Games

BCG - Growth-Share Matrix 

Image Source: Armstrong, Gary, and Philip Kotler. Marketing: An Introduction, 10th Edition. 

Pearson Learning Solutions, 2010. VitalBook file p.44.

According to CNN, Video games are not just for nerds but it has a wide target of consumers it is based which devices to use it for. This year we have a lot of devices to use for playing video games like Sony PlayStation,  Microsoft Xbox, Nintendo, Mobile Devices, Tablets, PC, Media Stream Devices, and many more.

Nintendo would be consider “dog” for the BCG-Growth Share Matrix with a low market share and low market growth rate. According to the Wall Street Journal, Nintendo is planning to attract more customers by launching video games through mobile platform due to fact that more people has smartphones and intend to play games also. PC is also consider to be a “dog” but it mostly target online gaming geeks which games like Final Fantasy, World of Warcraft to attract them. But we see that most of the people who also likes to stream video games play in a PC but you need to have a serious upgraded PC to play the best games online.

Sony PlayStation and Microsoft Xbox are both consider “cash cow” due to the fact both consoles been big with consumers. According to CNN, Sony  is also prepared to broaden play to experience available to all points in the gamer’s life. Microsoft is hopes to “transform the Xbox from a gaming device into an entertainment center for the entire family”.

Mobile devices is consider “star” for the BCG-Growth Share Matrix with a high market share and high market growth rate. According to Time Magazine, it has been popular choice for consumers now a days especially Apple IPhone, Androids, Samsung and many more.

Media devices Apple TV or Roku been releasing video games on top of the video streaming content. This devices might be consider a “?” due to the fact that it is still expanding but according to the Time Magazine it is not a console killer.

Cite:

http://time.com/4028457/apple-iphone-gaming/

http://www.wsj.com/articles/nintendo-pursues-next-level-with-mobile-gaming-1445602828

http://money.cnn.com/2015/10/16/investing/electronic-arts-activision-video-games/index.html

http://time.com/4026902/apple-tv-video-games/