Week 3 EOC: Making Money for Good

(RED)

Today is all about a company making money for a good cause one of them is (RED) company. It was founded by Bono and Bobby Shriver in 2006. It is actually to get business and people involved through selling (RED) products to fight against AIDS. 100% of the money goes to work on the ground every time someone purchases a (RED) product like from Coca-Cola, Apple, Starbucks and many more.

According to the (RED) website, the fight to end AIDS in Africa where 2/3 of the world’s estimated 35 million people with HIV/AIDS live. So (RED) work with the world’s most iconic brands and organizations to develop (RED)-branded products and services that when purchased, trigger corporate giving to the Global Fund. “The Global Fund, the recipient of funds, is a 21st-century organization designed to accelerate the end of AIDS, tuberculosis and malaria as epidemics”. They used the color red because it is a color of emergency and every day someone dies.“(RED) was created to help provide a sustainable flow of money from the private sector to fight AIDS”.

“Wolff Olins helped to take (RED) from an idea on a napkin to a tangible, visceral vision that was game-changing for our partners.”

-       Bobby Shriver, founder (RED)

Everyone at the end can help save someone’s life because the variety of products to choose from. In fact because of the this company and the global funds 15 years ago over 1,400 babies are born with HIV everyday now it is 600 but if everyone participate and donate they can cut it to 0. According to (RED), they can’t accomplish this alone. “It will take all of us to get there –governments, health organizations, companies, and you. When you DO THE (RED) THING, a (RED) partner will give up some of its profits to fight AIDS”.

Cite:

(RED). Web 23 Oct. 2015. <http://www.red.org/en/>