Business mission statement is to deliver quality product to everyone by experiencing a taste of the world, we "focus on customers and the customer experience the company seeks to create". (Ch. 2 pp 39-42) As its mission by reaching out to everyone to create "delighted customers remain loyal and talk favorably to others about the company and its products". (Ch. 6 pp 193-202)
Work Cited:
Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.
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