Distribution

Phileas Fogg idea of distribution is to have the product for consumers to have in a bar setting or nightclub that would help them drink more once “the idea that consumers will favor products that are available and highly affordable and that the organization should therefore focus on improving production and distribution efficiency”. (Ch. 1 pp 6-8) It is with the company itself to do various “activities such as consumer research, product development, communication, distribution, pricing, and service are core marketing activities”. (Ch. 1 pp 6-8) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.