Promotion

Phileas Fogg to better promote its product “it may spend hundreds of millions of dollars for advertising, sales promotion, and other marketing efforts in the first year”. (Ch. 8 pp 235-243) to reduce the cost at the first stage it would be available at the desire first target market of the company. As the company introduce the product “some enter the decline stage and are then cycled back into the growth stage through strong promotion or re-positioning”. (Ch. 8 pp 257-264) 

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.