SWOT Analysis

The following "SWOT analysis, by which it evaluates the company’s overall strengths (S), weaknesses (W), opportunities (O), and threats (T)" (Ch.2 pp 54-58) facing Phileas Fogg. Phileas Fogg “should analyze its markets and marketing environment to find attractive opportunities and identify environmental threats". (Ch.2 pp 54-58) We are going to break it down to strengths, weaknesses, opportunities and threats with the company to better understanding which it stands.

Strengths

· To exceed other competitors offerings in quality, presentation, and price.

·   Strong relationships with each vendors that offer fast/frequent delivery schedules.

·   It is a salty snack so it helps X number of customers to drink more which can help other businesses that have our product.

Weaknesses

·    A large marketing budget to develop brand awareness in the US.

·    The struggle despite of the success in the market continually appears due to the increasing competition in the market by other companies.

Opportunities

·    Growing market in US with a significant percentage of the target market still not aware that Phileas Fogg product exists.

·    Increasing sales opportunities in our adventurous snack products.

Threats

·    Other snack products brand found in other markets.

·    A slump in the economy reducing customer's disposable income spent on snacks.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.