Implementation Evaluation Control

If the product is been implemented it would go locally first within the Las Vegas Strip Area and Local Bar joints which the snack can be offered with the drink of choice of X number of customers the pricing for the product would “use a price skimming strategy by setting a high initial price and then reducing price later”. (Ch. 9 pp 285-286) 

The snack can be in a smaller portion can be consider an appetizer would be at least 4 pieces of the Seafood Pizza snack with yeast extract to give it a salty and unique taste and “setting a low price for a new product in order to attract a large number of buyers and a large market share”. (Ch. 9 pp 285-286) 

Once we manage to get the consumers to share the stories to everyone through word of mouth and social media. We can start introducing it to consumers that it would go into supermarkets that has a nice packaging design which you cannot missed in aisle.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.