Objectives

The objective and research for this company would be to gather information which can help introduced the snacks to the X number of people and it is not to make money but to have them enjoy the adventure stories of Phileas Fogg through the products. Fall in love with the products of each story how the snacks came to be which Phileas Fogg wants to share with everyone the taste of world for each snacks "once the research problems and objectives have been defined, researchers must determine the exact information needed, develop a plan for gathering it efficiently, and present the plan to management". (Ch.4 pp.106-120) 

We want X number of people to share the experience to everyone by word of mouth then we want them to share it using social media. We intend to focus on various places around the USA would be our snack to be placed in the bars, nightclubs and etc. for X number of people who will enjoy this as a bar snack because of its salty taste would go with a drink which "defining the problem and research objectives is often the hardest step in the research process". (Ch.4 pp.106-120) 

Throughout the year we would encourage our brand to be enjoy by X number of people to expand it to theater's with continued interest through ad campaigns and promotions. In a year, we should have most of the snacks around the USA then expand it to other countries and with the research if it is in demand we can actually have it offered in the stores that can be bought by people to bring it with them at home to go with their drinks. A snack full of adventures awaits the X number of people once it expanded to other countries and the whole world.

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.