Product

Phileas Fogg products has a unique way of approaching the consumers with its Adventure and Unique Taste would "satisfied customers buy a product again, talk favorably to others about the product, pay less attention to competing brands and advertising, and buy other products from the company". (Ch. 5 pp 151-154) 

That is why the product should go with our target market of choice by having it in bars, nightclubs & etc. first before we move to the next target market to ensure "If the product falls short of expectations, the consumer is disappointed; if it meets expectations, the consumer is satisfied; if it exceeds expectations, the consumer is delighted". (Ch. 5 pp 151-154)

Work Cited:

Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.