Phileas Fogg pricing for its
product which can be competitive with other snack companies “rather than
offering high quality at a high price, or lesser quality at very low prices” (Ch. 3 pp 71-80) but to offer the best quality
for the good price a consumer can afford and enjoy. And with “today’s squeezed consumers are seeking greater value—just the right
combination of good quality and service at a fair price. (Ch. 3 pp 71-80)
Work Cited:
Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.
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