The main target market for the company would be local bars, nightclubs and theatres for each state in the US because of the snack that would be “the best strategy also depends on the degree of product variability”. (Ch.6 pp 186-193) The second target market would be supermarkets who have sustained the growth of the snacks industry.
The Phileas Fogg snacks would be a unique experience with an adventure story for each snack to the demographic which is a “smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably”. (Ch.6 pp 186-193) The demographic profile of the market would cater to all-aged generations of customers which need to be a competitive advantage with the rest of the players in the market today. For consumers to experience the adventure and the taste of world through our snacks be available to anyone.
The Phileas Fogg snacks would be a unique experience with an adventure story for each snack to the demographic which is a “smart targeting helps companies to be more efficient and effective by focusing on the segments that they can satisfy best and most profitably”. (Ch.6 pp 186-193) The demographic profile of the market would cater to all-aged generations of customers which need to be a competitive advantage with the rest of the players in the market today. For consumers to experience the adventure and the taste of world through our snacks be available to anyone.
Work Cited:
Armstrong, Gary, Philip Kotler. Marketing: An Introduction, 10th Edition. Pearson Learning Solutions, 01/2010. VitalSource Bookshelf Online.
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